INTANGIBLE ASSETS, NET (Details) (USD $)
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3 Months Ended | 9 Months Ended | |||||||
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Sep. 30, 2013
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Sep. 30, 2012
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Sep. 30, 2013
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Sep. 30, 2012
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Dec. 31, 2012
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Intangible assets, net | $ 2,398,919 | $ 2,398,919 | $ 559,832 | ||||||
Trademarks and Trade Names [Member]
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Finite-Lived Intangible Assets, Gross | 673,572 | 673,572 | 598,572 | ||||||
Accumulated amortization | (54,653) | (54,653) | (38,740) | ||||||
Intangible assets, net | 618,919 | 618,919 | 559,832 | ||||||
Amortization expense | 5,372 | 5,116 | 15,903 | 13,377 | |||||
South Africa [Member] | Trademarks and Trade Names [Member]
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Finite-Lived Intangible Assets, Gross | 433,888 | 433,888 | 358,888 | ||||||
Brazil [Member] | Trademarks and Trade Names [Member]
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Finite-Lived Intangible Assets, Gross | 135,000 | [1] | 135,000 | [1] | 135,000 | ||||
Hungary [Member] | Trademarks and Trade Names [Member]
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Finite-Lived Intangible Assets, Gross | $ 104,684 | $ 104,684 | $ 104,684 | ||||||
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